Top 5 Fashion Games Performance in Turkey for Q2 2022

During the second quarter of 2022, the top 5 fashion games in Turkey exhibited varied performance in terms of downloads, revenue, and active users. Below is a detailed overview of each game's metrics.

Dream Wedding! saw a significant increase in weekly downloads, peaking at approximately 235K in mid-June. The game also experienced a surge in weekly active users, climbing from around 47K in late April to almost 375K by the third week of June.

Makeup Stylist: Makeup Game maintained a steady upward trend in downloads, reaching about 78K in the final week of June. Weekly active users also showed consistent growth, ending the quarter at nearly 149K. Revenue for this period was minimal, with a peak of $8 in the last week of June.

Hair Challenge demonstrated a stable performance in downloads, averaging around 32K weekly towards the end of the quarter. Active users, however, showed a gradual decline from approximately 237K in late March to 170K by late June. Weekly revenue remained low, fluctuating between $1 and $4.

Makeup Salon:DIY Makeup Artist experienced a steady increase in downloads, peaking at around 54K in mid-June. Active users also grew steadily, reaching approximately 77K by the end of June. The game's revenue showed minor fluctuations, with a peak of $5 in mid-June.

Hair Dye had a fluctuating download rate, with a peak of about 81K in early May, but it declined to around 21K by the end of June. Active users also saw a decline from approximately 173K in late March to around 94K by the end of June. Revenue data was not significant during this period.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.